Founding Heroes Landing Page Updated

Channel your frustration into effective ambassadorship that accelerates the vegan movement

Vegans are passionate and full of potential to create the change that our planet, our health, and our animal friends desperately need.

But today, too many vegans are isolated and frustrated, unable to create meaningful change.

We are creating a new platform that will empower vegans to change our world. We need your help to build this community.

Join the most committed voices uniting the vegan world

Dr. T. Colin Campbell
PhD & Author - The China Study

Dr. Neal Barnard
MD & President - PCRM

Dr. Sailesh Rao
Founder - Climate Healers

Dr. Abraham Oort
Climate Scientist

In Defense of Animals IDA-USA

Kip Anderson
Documentary Filmmaker

Will Tuttle, PhD
Bestselling Author - The World Peace Diet

Gabriel Cousens, MD
Founder - Tree of Life Rejuvenation Center

Linda Middlesworth
Founder - Vegan Mentor

Karyn Calabrese
Entrepreneur

Dr. Michael Greger
MD & Founder - NutritionFacts.org

Dr. Michael Klaper
MD

Miyoko Schinner
Chef & Social Entrepreneur

Keegan Kuhn
Documentary Filmmaker

Victoria Moran
Bestseling Author

Dr. Joanne Kong
Animal Rights Lecturer

Ruth Heidrich
PhD & Author

Ella Magers
Fitness Coach

Jim Hicks
Author & Climate Speaker

Dr. Angela Crawford
Psychologist & Author

Dr. Akil Taher
MD

Dr. Andrew Klonecke
MD

Dr. Donald Forrester
MD

James Bennie
MD

Dr. Neha Pathak
MD

Dr. Camila Perussello
PhD, Engineer and Researcher

Judy Carman
Author & Animal Activist

Marlene Watson-Tara
Co-founder - MACROVegan Health Coach Programme

Jeenal Mehta
Co-founder - Wise Living Yoga Academy, Thailand

Dr. Sally Lipsky
Plant-Based Wellness Educator & Advocate

Stuart Waldner
Author & Plant-based Advocate

Jonathan Balcombe
Ethologist & Bestselling Author

After 75 years, why aren’t there more vegans?

The term “vegan” has existed for 75 years. And yet after decades of compassionate advocacy and aggressive activism, less than 2% of the world’s population is vegan (according to the Vegan Society).

It is an outrage.

We know the benefits for humans, non-human animals, and our planet as a whole.

We have the passion and vision. We have the truth.

What’s going wrong?

The failure in today’s vegan movement

The problem is that vegans are filled with compassion and hope, but don’t necessarily know how to effectively advocate. And without that advocacy, we are unfulfilled.

Too often, we also lack connection with other vegans who can support and encourage us.

The new interaction of the Vegan Community is tackling these challenges head-on.

We need to make a change to make a difference

The Vegan Community unites and empowers vegans to become fulfilled, effective advocates. 2

Our goal is for every member to make real change for animals, the planet, and the health of those we love.

We teach vegans how to plant the seeds for a compassionate, vegan future through these pillars:

Community: Passion Pods, intimate events, and more will bring together vegans to support each other.

Relationships: By teaching relationship-based advocacy, we’ll empower vegans to make change in their own communities.

Resources: Thousands of resources from top vegan experts worldwide will equip vegans with everything they need.

Become a Founding Hero

With your support, veganism can finally spread across the world

The Founding Heroes program isn’t for everyone. We’re looking for passionate, hopeful vegans who are ready to shake things up.

If you’re on fire to unify our community and gain real momentum for veganism, join us.

In thanks for your support, Founding Heroes receive a lifetime premium membership, recognition as community leaders, and a voice in community decision making.

We’ve already started

As a Founding Hero, you’re joining a program that has already made big changes in the vegan world.

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vegan leaders hosting events

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participants on average at each event

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3,000 vegans surveyed worldwide

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pilot Passion Pods already running

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of Passion Pod members report feeling more confident in their advocacy

Join us to bring even bigger dreams to life

With your support, we can leap forward to a bold future. By achieving the goals below, we will equip thousands of vegans with the skills they need to plant seeds of hope and compassion everywhere they go. And we’ll watch those seeds bloom all over the world.

1 Million Members

Over the next 10 years, we aim to unite and empower 1 million advocates, changemakers, and the vegan-curious on a single, community-owned platform. Through relationship-based advocacy, we’ll amplify the impact of the vegan movement and create lasting change.

200+ Passion Pod Communities

These are the building blocks of our movement, each lead by an expert and dedicated to a specific opportunity to plant seeds of change. Serving as hubs of collaboration, they create tailored advocacy playbooks, provide curated resources, and address unique challenges.

2000+ Professionals

A dedicated network of experts teaching relationship-based advocacy through collaboration and mentorship. Guided by our pillars of community, interpersonal communication, and resources, they empower advocates to lead more fulfilling lives while driving the vegan movement forward.

10,000+ Resources

Our platform will offer a wealth of 10,000+ resources, including 200+ tailored playbooks crafted across our four sectors: animal justice, health, environment, and spirituality.

How many opportunities are we missing every day?

If militant activism was going to spread veganism, it would have worked already.

But hiding in our vegan bubble isn’t working either.

The solution is to take advantage of the opportunities for compassionate advocacy that are around us all everyday.

Relationship-based advocacy will change the world

Relationship-based advocacy is not about persuading friends and families, or about building new relationships with strangers to spread veganism (though both of those may happen!).

Instead, relationship-based advocacy teaches us how to plant seeds everywhere we go:

Helping your cat’s vet or your acquaintances at the dog park to connect the dots between loving pets and loving all animals
Encouraging your yoga studio, gym, choir, or book club to explore the benefits of veganism and offer more vegan choices
Making compassionate comments that spark curiosity in your doctor, waiter, cashier, plumber, or any one else you come across

And yet, how often are you silent in situations like these?

That’s what we’re going to change, for all of us.

A new strategy to achieve our shared dream

While there are plenty of groups for vegans to come together, none of them are providing vegans with the knowledge and support we need to further our movement faster.

Here’s what makes The Vegan Community different.

No more soul-sucking, ineffective advocacy attempts

Tired of online arguments with strangers or echo-chamber conversations with friends in your vegan bubble? We teach vegans how to inspire change through relationships inside your community but outside your bubble, so that advocacy is rewarding.

No more loneliness or discouragement

Do you feel hopelessness creeping in? Here, vegans lean on each other for support so we can all create lasting change while feeling fulfilled and resilient. We’ll share our struggles, celebrate our wins, and inspire each other.

No more competition
or commands

Sick of the drama and politics of siloed vegan spaces? We collaborate across all spaces in the vegan world, coming together in a community that members lead, own, and shape. Enjoy meaningful, unified collaborative work.

I’m Peter, and I’m on a mission to unite the vegan world so we can turn our shared dream into action.

For years, I’ve worked with grassroots advocates who care deeply for animals, the planet, and our future. But I realized the real challenge isn’t just creating change—it’s making sure vegans feel connected, supported, and empowered to keep going.

That’s why I founded The Vegan Community : to unite us under one roof, so together we can strengthen our impact and build the vegan world of our dreams.

Ready to blaze the way to a vegan future?

Join us in creating a global platform where advocacy is fulfilling, impactful, and deeply connected. Your contribution drives real change—for animals, communities, and the planet we share.

Includes all Free Membership benefits
Full access to all community events and workshops.
Exclusive access to intimate events with leading voices in the vegan world.
Exclusive resources, guides, and trainings to help you grow as an advocate.
Early registration for all future events and programs
Special Discounts on upcoming courses and programs.
Post-event engagement: Q&A sessions with experts after public live events.
Ongoing support from a global network of advocates

Recognition as a vegan leader

Founding Hero Recognition – Be honored as an early supporter of The Vegan Community.
Passion Pod Leadership – Guide and grow advocacy-focused Passion Pods.
Expert Spotlight – Get featured as a thought leader alongside top vegan advocates like Dr. Will Tuttle, Dr. Sailesh Rao, Linda Middlesworth, and Lisa Levinson.

A voice in decision making

Inner Circle Influence – Help shape the Advocacy Academy and leadership direction.
Voting Power – Have a say in key decisions and initiatives.
Direct Access to TVC Leaders – Share your ideas and feedback with the core team.

One Time Payment

Monthly Payment Plan

One Time Payment

Monthly Payment Plan

Founding Hero FAQs

What is The Vegan Community’s mission?

At The Vegan Community (TVC), we aim to unite vegans worldwide, turning their passion into impactful advocacy. We’re building a platform that provides the tools, connections, and resources needed to inspire change and create a kinder, healthier world.

Who can become a professional partner?

We welcome professionals, organizations, and visionaries who share our mission of empowering vegans. Whether you’re a thought leader, a grassroots advocate, or someone ready to help shape the future, there’s a place for you here.

What is the role of a professional partner?

As a partner, you’ll actively shape the future of TVC by helping create tools, resources, and networks that amplify the vegan movement. Your contributions will drive initiatives like Passion Pods, professional networks, and strategies designed to empower advocates.

How will my contribution make an impact?

Your partnership helps us scale initiatives like building 200 Passion Pods and engaging 2,000 professionals, turning passion into action and driving measurable change for animals, people, and the planet.

What benefits will I receive as a professional partner?

You’ll gain recognition as a founding force in the movement, access to exclusive resources, and the opportunity to shape the future of vegan advocacy. Your generosity will also be celebrated with tangible rewards, like sponsorship credits and service discounts.

What are Passion Pods?

Passion Pods are vibrant communities centered around key reasons people choose veganism—health, environment, spirituality, and compassion for animals. These pods connect advocates, foster discussions, and provide resources to inspire meaningful change.

How do I get started as a partner?

It’s simple—click on the “Become a Partner” button to start the conversation and learn more about how you can contribute.

Alternatively, you can also email us at: PeterG@TheVeganCommunity.com with the subject line “Partnership Inquiry.”

GET IN TOUCH

Got questions or want to explore other ways to support us?
Please reach out to

PeterG@TheVeganCommunity.com

We’d love to hear from you and discuss how we can work together to build a
compassionate, vegan world!

Channel your frustration into effective ambassadorship that accelerates the vegan movement​